11 Stunning Travel Brochure Examples Plus Tips to Help You Stand Out

When was the last time you planned for your next adventure?

A well-thought-out travel brochure can whisk you away, even for a moment. The best travel brochures out there capture the feeling of a place — the bustling energy of a souk, the serenity of a hidden cove, and the excitement of discovering something new!

Speaking of discoveries, you’re in the right place if you’re looking for inspiring travel brochure design ideas, templates, and best practices to help you spark the wanderlust gene in your clients and customers. 

Whether you’re heading the marketing team for a travel agency or an independent tour guide, keep reading for travel brochure examples and tips to help you boost your bookings in no time!

Pro tip: Get your free Piktochart account before you scroll down. This way, you can immediately customize the template that catches your eye. Alternatively, you can hop over to our AI brochure maker and find more examples of travel brochures.

Travel brochures might seem like relics of a bygone era—think the ’90s or early 2000s when travel vlogs weren’t even a thing and glossy pamphlets filled with captivating photographs and detailed itineraries were the go-to medium to promote new flights or holiday destinations.

However, despite the abundance of online platforms and tools for trip planning, travel brochures still hold a special place in today’s era of TikTok videos and YouTube shorts. For example, a survey by graduate students and faculty advisors at Bentley University’s Center for Marketing Technology revealed that:  

• 73% of visitors are likely to change their travel plans after going through a brochure. 
• 85% of visitors come across new attractions or businesses as a result of picking up a brochure. 
• Printed brochures are the second most popular source of information for trip planners after searching the web, with a usage rate of 52%.

Numbers aside, here are some of the reasons why travel brochures remain relevant today: 

Holding a physical piece allows you to disconnect from the constant stream of online information and truly immerse yourself in the destination’s sights and experiences.

Going online to research your destination can be overwhelming, especially with countless websites and reviews vying for your attention. A brochure, curated by a travel agency or a country’s tourism team, provides a pre-filtered selection of highlights. This helps you focus on the aspects of the trip that will resonate the most with you. 

Travel brochures often find their way into tourist information centers, hotels, or even mailboxes in targeted demographics. This ensures they reach people who are actively considering travel, unlike online ads that might get lost in the noise.

Unlike a fleeting online search, a brochure becomes a tangible reminder of your travel aspirations. You can mark up interesting spots, use them to discuss trip ideas with family and friends, or revisit them to reignite your travel excitement.

While travel vlogs (and blogs!) have transformed how we research and plan trips, travel brochures haven’t lost their allure. They offer a welcome respite from digital overload and provide a more focused, tangible resource travelers can hold onto, share, and use to plan their dream getaways.

So, what makes a great travel brochure? We’ll discuss this in the next section!

A captivating travel brochure that will lure in your target audience to book their dream trip has the following elements:

First impressions are everything. Use a high-quality image that embodies the destination’s spirit: a couple gazing at a majestic waterfall, a vibrant street festival, or a cityscape pulsating with life.

Don’t forget to add your company logo! A well-designed logo instantly recognizes your brand, signals trustworthiness, and ties your brochure together for a cohesive and professional look.

If you use Piktochart for your brochure design, you can easily upload your brand logo. 

Think short, catchy, and benefit-driven. “Unwind on Untouched Beaches” or “Adventure Awaits: Explore Ancient Ruins” pique interest without overwhelming.

Briefly introduce the destination, highlighting its unique offerings. Is it a paradise for history buffs or a haven for outdoor enthusiasts? Set the stage for the adventure.

Dedicate sections to must-see attractions, thrilling activities (think kayaking, hiking, or local festivals), and delectable dining options. Tailor these to different travel styles (family-friendly, romantic escapes, etc.).

Go beyond the obvious. Include suggested itineraries for different trip lengths and sprinkle in “local only” secrets – hidden beaches, charming cafes, or unique cultural experiences.

High-quality photos and captivating graphics are key. Showcase the destination’s beauty, from bustling cityscapes to serene landscapes, and let the visuals transport your readers to the destination. 

Tell your readers what to do next! Here are a few examples of clear, powerful call-to-action statements for travel brochures: 

• Discover the hidden gems of “destination” with us
• Send us an email to help you build a custom itinerary
• Limited spots available. Book with us today!

Finally, make it easy for your readers to connect. Include your website, email, phone number, and social media handles.

Before we move on, we figured that it’s a good time to ask if you want to see some examples of travel brochures that incorporates these elements? If so, then try our AI brochure maker for free! Just share your prompt and our tool will generate curated templates within seconds.

Now that you know the essential elements of a travel brochure, it’s time to design one! 

Before you get started, here are some tips to transform your travel brochure from a simple information sheet to an irresistible invitation to adventure. 

Identify your ideal traveler before diving in with your travel brochure design plans. Are they luxury seekers or budget backpackers? Nature enthusiasts or history buffs? 

Tailor the design and message to resonate with their interests. Think “family fun” for a water park brochure, or “ancient allure” for an archaeological site.

Like we mentioned in the previous section, first impressions are key! Use a cover image that truly captures the essence of your destination. Imagine a couple lost in the Parisian sunset or a child’s face lighting up at the sight of the Taj Mahal.

Use clear headings and concise copy to guide the reader. Instead of dry facts, focus on the benefits and experiences. Don’t just say “historical city;” say “Explore ancient ruins and uncover forgotten empires!”

High-quality photos are travel brochures’ best friends. Showcase the destination’s beauty – from majestic landscapes to mouthwatering cuisine. For example, let the reader picture themselves swimming with dolphins or indulging in a local feast.

What sets your destination apart? Talk about those unique selling points! Does your beach have a nearby marine sanctuary? Does your city have a hidden street art scene? 

As we mentioned earlier, a well-thought-out call-to-action is important. Place these calls-to-action prominently and pair them with relevant images to help convince your target clients to book their next trip or stay with you.

After learning the essentials of travel brochures that persuade and convert readers, let’s take a look at travel brochure examples to help inspire your next brochure design projects. 

Let these travel brochures be your muse!

This trifold travel brochure featuring Kyoto in Japan uses striking, minimalist design to capture the essence of the city. The tri-fold format is clean and organized which presents information in a visually appealing way. 

In addition, the captivating image of the iconic Fushimi Inari-taisha shrine as cover photo immediately sets the tone for a culturally rich experience. The color palette is warm and inviting, predominantly using red and beige tones. which evoke a sense of tradition and tranquility.

• The elements on each panel are well-balanced, with a good mix of text, images, and white space. This makes the brochure easy to read and visually pleasing.
  
• A simplified map highlights key areas, making it easy for travelers to orient themselves and plan their itinerary.
  
• Contact details are clearly presented! This means it’s easier for potential tourists and travelers to seek further information.

What we can learn from this travel brochure example: 

This bifold brochure from TravelMood entices adventurers and focuses on discovering hidden gems. It has also done a great job of combining visual appeal and compelling messaging.

What we can learn from this travel brochure example: 

• The tagline “Be an Explorer” is a call to action that empowers the reader, positioning them as an active participant in their travel journey.
  
• The brochure opens to reveal a clean and inviting layout. The agency also highlights the benefits of choosing their agency.
  
• The brochure’s layout and easy navigation guides the reader’s eye from the cover through the inside panels.

This modern travel brochure entices travelers to Singapore with its strikingly modern design and practical information, making it an excellent source of inspiration.

The cover immediately captures attention with a vibrant illustration showcasing Singapore’s iconic landmarks like the Merlion, Marina Bay Sands, and Gardens by the Bay. The bold red color scheme also evokes excitement and energy. 

What we can learn from this travel brochure example: 

• The inclusion of essential information like transport options and cost breakdown demonstrates the brochure’s value for practical trip planning.
  
• The brochure draws the reader in by employing a visually appealing illustration style that captures Singapore’s vibrant atmosphere and iconic landmarks.

This travel brochure for Budapest’s 7th District, Erzsébetváros is a striking example of bridging the gap between retro charm and contemporary design. It’s a visual delight and a practical guide rolled into one! It makes a fantastic source of inspiration for anyone looking to make creative travel brochures. 

What we can learn from this travel brochure example: 

• A central feature is the illustrated map guiding visitors through a curated walking tour of Erzsébetváros. Key landmarks, historical sites, and cultural hotspots are clearly marked, making it easy for tourists to explore on foot.
  
• A hand-drawn or stylized map adds personality and guides visitors through the district’s highlights.
  
• The use of a single, vibrant color (poppy orange) creates a strong visual identity and evokes a specific mood (retro charm). 

This minimalist travel brochure masterpiece beckons adventurers to Switzerland with its stunning visuals and strategic use of negative space.

The brochure’s cover immediately captivates with an aerial shot of a Swiss highway nestled with greenery. This singular image sets the tone for a serene yet adventurous escape. Meanwhile, the vast expanse of a turquoise lake creates tranquility and wonder which draws the viewer into the heart of Switzerland’s natural beauty.

What we can learn from this travel brochure example: 

• Engaging copy like “Glorious hikes, thrilling bike trails, and enchanting canoe routes promise unforgettable summer adventures!” paint a vivid picture of the experiences awaiting travelers. The use of active verbs (“hikes,” “trails,” “routes”) evokes a sense of movement and excitement.
  
• The right panel cleverly incorporates a large, stylized “S” formed by negative space within an image of a hot air balloon floating over a charming Swiss village. This subtle branding reinforces the Swiss Travel Co. identity while maintaining the brochure’s elegant simplicity.
  
• The invitation to “book a trip to Switzerland TODAY” is prominently displayed, urging immediate action.
  

This illustrative travel brochure for Taiwan’s trails blends historical information with outdoor adventure. The brochure’s illustrations are a key part of its appeal. 

What we can learn from this travel brochure example: 

• Good example of visual storytelling done well. The illustrations go beyond mere decoration; they tell a story about the region’s natural and cultural heritage.
  
• The inclusion of detailed wildlife illustrations adds educational value to the brochure, making it more than just a promotional tool.
  
• One panel features an illustration of people gathered around a table, likely enjoying a meal or engaging in conversation. This subtly hints at the region’s cultural aspects, inviting visitors to explore not only the natural beauty but also the local traditions and customs.

This beach travel brochure for Palawan, Philippines is a visual feast highlighting its ecological significance and diverse attractions.

The cover immediately transports viewers to a tropical paradise with a breathtaking photo of a turquoise lagoon and towering limestone cliffs. The inside panel also introduces Palawan as the “country’s last ecological frontier,” which highlights its pristine environment and rich biodiversity.

What we can learn from this travel brochure example: 

• The brochure effectively utilizes high-quality photos to showcase Palawan’s diverse landscapes and attractions, from underwater wonders to pristine beaches and lush forests.
  
• The brochure is well-organized, with each panel focusing on a specific aspect of Palawan’s appeal. This makes it easy for readers to navigate and absorb the information.

This travel agency brochure for Holidays Maker Travel & Tours is a straightforward yet effective example of how to promote travel services. 

What we can learn from this travel brochure example: 

• The cover immediately communicates the agency’s core message: “Plan your next vacation with us and explore different tourist destinations.” This clear statement of purpose, combined with the inviting image of a couple on a beach, sets the tone for the rest of the brochure. The “Summer Special” banner also adds a sense of urgency and showcases the agency’s current promotions.
  
• The mention of IATA certification and past success stories reinforces the agency’s credibility and trustworthiness.
  
• The packages are presented with clear pricing (including visa fees, tickets, tours, hotels, and transportation). This makes it easy for potential customers to assess the value proposition. The option to customize packages further caters to individual preferences.

In this city tour brochure for Winston-Salem, North Carolina, the designer effectively blends historical charm with modern appeal! 

What we can learn from this travel brochure example: 

• Thoughtful use of color palette. The earthy tones and muted colors reflect the city’s historical character while creating a visually pleasing and calming effect.
  
• Each destination has a captivating image and a brief description highlighting its key features and appeal. This allows for quick and easy comparison, which helps visitors choose their ideal experience.
  
• The “More History” section provides additional historical context and suggests further exploration. This is particularly helpful for those interested in delving deeper into the city’s heritage. 

See more: 16 Creative Examples of Brochures You Can Edit and Print

Piktochart’s AI brochure maker helps you create professional-looking brochures even without design experience. The user-friendly interface, customizable templates, and reasonable pricing make it the perfect tool for making travel brochures minus the hassle of starting from scratch. 

Here are some travel brochure examples and templates to help you get started: 

This travel agency brochure template is not just for travel agencies!  You can also adapt it for destination brochures. Simply replace the placeholder content with your own and customize the design to fit your needs. Use this template if you prefer clean and well-organized layouts in your brochure design!

This holiday and travel brochure template is a breeze to customize, making it a fantastic tool for crafting a stunning itinerary in no time! The template comes with pre-designed sections for essential information like itinerary details, travel tips,accommodations, and contact information. This saves you time and effort, as you can simply fill in the blanks with your own content.

• Intuitive drag-and-drop interface: You don’t need any design skills to create a professional-looking brochure. Simply select the elements you want to include – images, text boxes, icons – and drag them into place. Resize, rearrange, and layer them effortlessly to achieve your desired layout.
  
• Pre-designed sections: The template includes pre-designed sections for itinerary details, travel tips, accommodations, and contact information, saving you time and effort.
  
• Extensive image library to choose from: Piktochart offers a vast library of high-quality images that you can use to showcase your destination’s beauty. Choose from a variety of landscapes, landmarks, and activities to create a visually appealing travel brochure.
  
• Customizable color scheme: You can easily change the color palette of the template to match your brand or destination. Choose from a selection of pre-set color schemes or create your own custom combination.
  
• Lots of font options:  A variety of fonts are available to choose from, allowing you to create a brochure that is both stylish and readable. You can also upload your own custom fonts if you have a specific brand aesthetic in mind.

Once you’re done creating your brochure, distribution is your next step!

Here are some effective ways to get your brochure into the hands of potential travelers, clients, or customers: 

Make your brochure readily available where travelers are likely to seek information or inspiration. Here are some ideas:

• Visitor centers: Partner with local tourism boards and visitor centers to display your brochures prominently.
  
• Hotels and accommodations: Leave copies in hotel lobbies, concierge desks, and guest rooms.
  
• Airports and transportation hubs: Place brochures in airport lounges, train stations, and bus terminals.
  
• Tourist attractions: Partner with popular attractions to have your brochures available on-site.

Collaborate with businesses that cater to tourists, such as:

• Tour operators: Offer your brochures to tour operators to include in their welcome packets or distribute at their offices.
  
• Restaurants and cafes: Leave brochures at establishments frequented by tourists.
  
• Retail shops: Partner with souvenir shops or bookstores to display your brochures.
  
• Concierge services: Provide brochures to hotel concierges, who can recommend your destination to guests.

• Your website: Create a downloadable PDF version of your brochure and make it easily accessible on your website. Piktochart lets you download your brochure in PDF or PNG formats!
  
• Email marketing: Include a link to your digital brochure in email newsletters and promotional campaigns.
  
• Social media: Share visually appealing snippets of your brochure on social media platforms to generate interest.

Bridge the gap between print and digital by incorporating QR codes into your brochure.

QR codes can link directly to your website, online booking platform, or a digital version of the brochure, providing a seamless user experience.

• Advertising: Consider targeted online and offline advertising campaigns to reach your desired audience.
  
• Press releases: Send press releases to travel publications and media outlets to generate publicity.
  
• Influencer marketing: Partner with travel influencers or bloggers to promote your destination and brochure.

With these distribution strategies, you can reach the right people at the right time and inspire them to choose your destination or services for their next adventure.

Piktochart’s free brochure maker lets you create stunning travel brochures, even if your artistic talents are limited to stick figures!

You’ll get access to hundreds of professionally designed templates ready to transform your travel services into eye-catching brochures. 

Sign up for a free plan if you haven’t yet!