How to Tell a Story That Sticks With the Audience (feat Arthur Jones)

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Is there a particular story from a brand that has resonated or stuck on to you? All of us can think of at least a brand that has affected us in that manner. That’s indefinitely the outcome of a brand that has been successful in telling a story that sticks with the audience.

This episode explores the question with Arthur Jones, Brand Architect at The Art of Standing Out, a consulting agency that adapts a story-driven approach to leadership and business growth. As an executive coach and brand strategist, Arthur believes that our brand stories become our business strategies.

Show Notes

00:00 – Intro
01:25 – Arthur’s career journey and human communications
07:12 – Storytelling for brands in the past and present
11:30 – Digital Darwinism and VUCA – How to navigate storytelling for the future
19:05 – The four-step story process
27:56 – How Patagonia as a brand becomes successful in storytelling
30:16 – Fun questions with Arthur