Building Your Authority on LinkedIn With The Power of Storytelling (feat Konrad Sanders)

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As professionals, we all hang around on LinkedIn but have you ever wondered how you can use LinkedIn more in-depth to make the most of the platform?

This episode further explores that question with Konrad Sanders, the Founder, CEO, and Content Strategist at The Creative Copywriter. The Creative Copywriter is a fast-growing content strategy and copywriting agency that blends art with science to help brands like Adidas, Hyundai, TikTok, and Geox sell more stuff.

Konrad’s mission is to break the boundaries of corporate dullness and help companies pierce through the noise with ‘real talk’, ‘word science’ and calculated creativity.

Show Notes

00:00 – Intro
01:45 – Konrad’s career journey and the founding story of The Creative Copywriter
08:25 – The present and future of storytelling on LinkedIn for brands
15:01 – Konrad’s ’13 Lenses Methodology’ for sharpening copywriting
20:13 – The difference between company and personal LinkedIn accounts for building authority
27:04 – How can storytelling on LinkedIn factor into a brand’s top-of-the-funnel content?
30:45 – Top three tips for great storytelling on LinkedIn to build authority
36:43 – How has storytelling benefited The Creative Copywriter as a brand on LinkedIn?
39:19 – Individuals that excel in building authority on LinkedIn – Dave Harland (The Word Man)
40:39 – Fun questions with Konrad